Designing a new brand and digital experience for GM's electric delivery ecosystem
BrightDrop is a new business from General Motors, created to develop an integrated ecosystem of electric first and last-mile products, software and services for the commercial delivery and logistics industry.
We partnered with BrightDrop to create a brand that would position them as a technology-first company, and to design a digital platform that would enable their customers to manage their fleet of electric delivery vehicles and e-pallets.
The result is a brand that feels both innovative and trustworthy, and a digital experience that makes complex fleet management simple and intuitive.
Project Details
Client
BrightDrop (General Motors)
Industry
Automotive / Logistics
Services
- Brand Strategy
- Brand Identity
- Digital Experience
- UI/UX Design
- Design System
Year
2023
Primed for growth
Full brand guidelines, an in-depth motion toolkit, custom CGI, art direction, product demonstrations, and digital design have set them on a path for continued success.
Designing the future
We are proud to have been trusted with one of GM's most innovative ventures as they pioneer the future of transportation.
Enhanced user experiences
To ensure a cohesive and consistent user experience for their website, we designed a component-based UI library, including a comprehensive style kit, customisable components, templates, and motion and interaction patterns. We aimed for efficiency, scalability and adaptability to keep pace as BrightDrop products and offerings continue to evolve.
An extraordinary film for an extraordinary brand
We created a film to tell a vivid story of optimism and possibility in a stop-frame animation that features one sensational uninterrupted shot. Like nothing else in the category, we focused solely on the benefit and human-centric design philosophy BrightDrop brings to the world.
We produced the film in one location, using a recyclable set that minimised our carbon footprint and supported our shared commitment toward a more sustainable future.
'Unlike most other stories in the EV space that tend to focus on the future, we chose to make a film that captures our sense of optimism about the world we live in today. Of course, our world is not perfect, and there's lots we all can—and must—do to improve it. That's exactly why BrightDrop is here—to help decarbonize last mile delivery.'
-TECLLO
"The team delivered a brand and digital experience that perfectly captures our vision for the future of delivery. Their human-centered approach has helped us create products that are not only innovative but also intuitive and accessible."
Travis Katz
CEO, BrightDrop
