"Tecllo was asked to create a new single-tier identity system for the constellation of museums that would work seamlessly across all its different activities, establishing it as a leading global cultural brand."
"At the centre of the brand identity, the new Guggenheim logo is simple and authoritative and builds on the brand's clear heritage of geometric typography. Strong, modern and impactful, it is designed for a global audience while firmly rooted in the Museum's history."
