Haraka Baraka
Book design for non-profit skateboarding organisation SkatePal.
"Literally translated as 'movement is a blessing', 'Haraka Baraka' is commonly used to describe the importance of play and activity for one's well-being"
"Local Arabic phrases, proverbs, idioms and slang are interspersed with photography and custom typography to form an illustrated, joyful introduction to the Arabic language."
"'Afrit' (little demon), often used to chastise cheeky children, is embodied by an angular, deconstructed type, arranged to conjure up a menacing face."
"The design embraces play above all else, an approach that deliberately runs counter to many people's expectations or assumptions about the Arabic language."
