Banco Itaú
Brand identity redesign for Brazil's biggest bank.
The new identity for Banco Itaú, Brazil's biggest bank, is a bold evolution of the brand that builds on its extraordinary heritage while looking to the future.
The new identity system includes a custom typeface, Itaú Text, which was designed to work across all of the bank's communications, from mobile banking to branch signage.
The brand system is designed to be flexible and adaptable, allowing Itaú to speak with a consistent voice across all touchpoints while addressing the needs of its diverse customer base.