Juzdan
Naming and brand identity for Akbank's new digital payment app.
As well as being independent of Akbank's main identity, Juzdan needed to appeal to a broad spectrum of customers, from high-net-worth early adopters to those at the very beginning of their financial journeys.
Bespoke illustrations are used to add warmth and communicate Juzdan's product in a clear, approachable and engaging way. Each illustration appears to be formed from a single continuous line, adding an element of playfulness and hinting at Juzdan's endless possibilities.
