Hartford
A brand refresh for one of the leading insurance companies in the US builds on its extraordinary heritage.
The refresh introduces a modern take on The Hartford stag, the symbol that was first introduced in 1875 and is now synonymous with the brand.
The positioning highlights the attributes of trust, strength and stability, but with a visual language that is streamlined and contemporary.
The design moves the stag to the front of the mark, where the majestic pose shows him protectively looking over his herd and gazing confidently into the future, signaling the innovation and forward progression of the company.
The Challenge
Our client needed a brand identity that would position them as innovative leaders in the financial sector while maintaining the trust and reliability expected of a banking institution.
The challenge was to create a visual language that felt both cutting-edge and established, appealing to both younger digital-native customers and traditional banking clients.
The Solution
We developed a comprehensive brand system that balances technological innovation with financial stability. The identity uses a dynamic color palette that transitions from traditional banking blues to more vibrant, tech-forward hues.
The typography and visual elements were designed to work seamlessly across digital platforms while maintaining a premium feel in physical touchpoints.
Project Gallery
