Tulane School of Architecture
Identity and website redesign for the esteemed New Orleans college.
The identity distinguishes the school from the other colleges at Tulane as well as other nationally prominent architecture programs.
Half of the mark borrows from the Roman cap 'T' of Tulane University's main logotype and half references the contemporary art and craft of architecture.
The cobalt blue of the logo references the school's focus on the relationship between cities and waterways and sets it apart from Tulane University's mostly green identity system.
The contemporary side of the mark can be customized with still or moving images of cities, structures and waterways for a dynamic identity.
