LBTY: Liberty Beauty
A range of fragrances launching the LBTY beauty brand.
Liberty London's new beauty brand LBTY launches with a range of fragrances that celebrate the heritage and craftsmanship of the iconic department store. Our team designed the packaging and visual identity for this premium beauty collection.
Liberty Beauty's typographic LBTY logotype features letterforms taken from the main Liberty logotype, which was created from the lettering in the original sign that hangs above the Great Marlborough Street storefront.
