Bertazzoni
A ten-year relationship with a premium Italian manufacturer of kitchen products that has included brand and sub-brand identities, advertisements, websites, exhibition graphics and catalogues.
The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers.
Pentagram created a new set of brand pillars that would underpin Bertazzoni's American launch and all its future communications. These are: an understanding of food, engineering, Italian design and family heritage.
