Isomorphic Labs

The notion of a remarkable symmetry between the digital and biological propelled the creative partnership between Isomorphic Labs and Pentagram.

The visual language is led by the balletic movement of digital cubes that endlessly reconfigure into new structures, tireless in their pursuit of a state of mirroring with the natural world.

Alongside evolving the brand system's colour palette, gradients and a set of icons to work with the typography, Pentagram refined the existing logo and created a dynamic symbol animation. The entire identity is scaffolded by an underlying informational grid.