'Kaiyo It!'
An ad campaign plays off the challenges of New York living and turns the brand name 'Kaiyo' into a call to action.
Kaiyo wanted a distinctive concept it could truly own, something that was simple, memorable and easy to say. The next step was turning the name into a verb.
The ads feature playful illustrations of domestic scenes that New Yorkers can relate to, set against the saturated yellow of the Kaiyo branding.
