Peach Coffee Roasters
Brand identity system and updated packaging for the Atlanta, Georgia based coffee shop.
Script "P" mark inspired by a neon sign in a Peach coffee shop.
A "Pointer" dog named Peaches is the company's new mascot.
Peach Coffee Roasters is a friendly, down-home operation with two cozy coffee shops in the Atlanta area–one in Johns Creek and one in Westside Atlanta–and a loyal band of proud Georgia-native supporters.
The design team researched vintage fruit-crate labels, especially old Georgia peach labels, and created an original wordmark emblem that stylistically harkens back to those early days of agriculture.
A set of new graphic patterns were created alongside the new color palette, featuring a classic gingham pattern inspired by Sid Mashburn, an Atlanta-based menswear legend who is also a friend and enthusiastic supporter of Peach Coffee Roasters.
