Minx
Seventies feminist graphics and vintage erotica inspire the magazine design and titles for the streaming comedy series.
To design the fictional Minx magazine, the Pentagram designers method-acted the part by immersing themselves in the visual culture of the era.
The show follows the birth and success of Minx the magazine over a series of issues, and the designers evolved the look of the publication as well.
Along with the magazine, Pentagram consulted on other graphic elements seen in the show, contributing to a cohesive visual personality that is cheeky and fun.
In the title sequence, the Minx logo glides off the screen in trippy layers of 70s-inspired colors that change with each episode.