Channel 5
Campaign to showcase the TV Channel's wide range of original content.
Channel 5 approached Pentagram to create a series of heavily branded ads showcasing a variety of its best new and established titles that would appear across Channel 5 and My5 throughout the year.
The solution was to create a highly flexible system that could contain a wide variety of content, featuring single, double and triple shows while maintaining a strong visual consistency across a wide range of media and formats.
