Tribeca Festival 2023
Identity refresh and branding for the annual New York City cultural festival
With a request to maintain the existing campaign logo, Pentagram reinvisioned the campaign identity to reflect the festival's purpose as the place for amplifying creative voices.
A typographic system alludes to the Tribeca Festival as a platform for creative people to share their work with the world.
A large wheat posting campaign and an array of digital banners and billboards, including a Times Square takeover, showcase the expressive identity's ability to stand out, just like Tribeca Festival's featured creative works.
