A full rebrand for logistics tech startup EasyPost
EasyPost is a leading logistics technology company that simplifies shipping for e-commerce businesses. As they expanded their services and entered new markets, they needed a brand identity that would reflect their innovative approach and position them as industry leaders.
We partnered with EasyPost to create a comprehensive brand identity that would communicate their commitment to simplicity, reliability, and innovation in the logistics space, while also conveying their tech-forward approach and user-friendly platform.
The result is a bold, distinctive brand that stands out in the logistics technology space, with a visual language that balances technical expertise with approachability and innovation.
Project Details
Client
EasyPost
Industry
Logistics / Technology
Services
- Brand Strategy
- Brand Identity
- Digital Experience
- Motion Design
- Brand Guidelines
Year
2023
Crafting a winning identity
Having been through several unsuccessful rebrands since conception, they approached Moving Brands to help define and create a solid brand identity that supported their output, improved their website, and developed their marketing and sales tools for maximum effect, establishing a brand that would excel across all media.
A story of partnership and connection
The new identity builds on EasyPost's technological capabilities while telling a story of partnership and connection. At its heart is the new symbol, an abstracted isometric 'E' form with inherent qualities of a parcel and a unique double check mark emblem which speaks to packages being 'sent' and 'delivered'.
Positioned as leaders
Newly positioned as a cutting-edge industry leader, EasyPost's brand symbol, tagline, graphic language, and story now reflect this transformation.
Seamless digital experience
We designed a digital experience that makes it easy for businesses to understand and access EasyPost's services. The website features clear navigation, intuitive interfaces, and compelling visuals that demonstrate the value of their technology platform.
Results
45%
Increase in brand recognition
38%
Growth in customer acquisition
52%
Increase in website engagement
"The team at Tecllo delivered a brand identity that perfectly captures our mission to simplify shipping through technology. Their strategic approach and attention to detail has transformed how we communicate our value proposition and connect with our customers."
Jarrett Streebin
CEO, EasyPost
