Payground
Medical Payment System
Payground is revolutionizing the healthcare payment experience with a digital platform that simplifies the complex and often frustrating process of medical billing. Their solution empowers patients to manage, track, and pay their medical bills in one place, while providing healthcare providers with tools to streamline their payment operations.
We partnered with Payground to create a brand identity and digital experience that would communicate their mission to make healthcare payments simple and accessible for everyone. The challenge was to design a system that feels trustworthy and secure while also being friendly and approachable.
The result is a clean, modern brand that stands out in the healthcare technology space, with a digital platform that transforms the payment experience for both patients and providers.
Project Details
Client
Payground
Industry
Healthcare / FinTech
Services
- Brand Strategy
- Brand Identity
- Digital Experience
- UI/UX Design
- Web Development
Year
2023
The Challenge
Healthcare payments are notoriously complex and frustrating for patients. Multiple bills from different providers, confusing insurance explanations, and outdated payment methods create a negative experience that adds stress to an already difficult situation.
Payground needed a brand and digital platform that would simplify this experience while building trust with both patients and healthcare providers. The challenge was to create a system that feels secure and professional while also being approachable and easy to use.
The Solution
We developed a comprehensive brand strategy and digital platform that positions Payground as the solution to healthcare payment frustrations. The brand identity uses a clean, modern aesthetic with a warm color palette that feels both professional and friendly.
The digital platform features intuitive navigation, clear information hierarchy, and streamlined payment flows that make it easy for patients to understand and manage their medical bills. For providers, we created tools that simplify payment processing and improve cash flow.
"As we began the endeavor of a rebrand, our focus went back to our 'why' — our vision of making healthcare payments easier for everyone so you can spend time on more important things. We wanted our logo, colors and everything in our design system to communicate Payground's heart of making healthcare payments more convenient and compassionate for all."
– MARKETING DIRECTOR, PAYGROUND
