Building the foundation for a multi-chain future
ZetaChain is the first public blockchain that connects all other blockchains, enabling cross-chain transactions and smart contracts. It's a revolutionary technology that aims to solve the interoperability challenges in the blockchain ecosystem.
We partnered with ZetaChain to create a brand identity that would position them as a trusted and innovative leader in the blockchain space, and to design a digital experience that would communicate their complex technology in an accessible way.
The result is a brand that feels both cutting-edge and reliable, with a visual language that represents the interconnected nature of ZetaChain's technology and its potential to transform the blockchain landscape.
Project Details
Client
ZetaChain
Industry
Blockchain / Web3
Services
- Brand Strategy
- Brand Identity
- Digital Experience
- UI/UX Design
- Motion Design
Year
2023
Connection, trust & expertise
The new symbol conveys seamless connection through a hidden arrow, its precise forms expressing trust and expertise. The primary colour gives a contemporary and distinctive feel — with a secondary palette adding depth and warmth. New art direction and illustration bring the abstract to life, showcasing ZetaChain's benefits in a relatable way.
Foundations for success
The final system captures ZetaChain's transformative and empowering capabilities while ensuring they feel relevant and secure, providing the foundation for success as they grow their products and services.
Bringing the brand to life through motion
Motion is a key component of the ZetaChain brand, representing the dynamic flow of data and value across blockchains. We created a motion system that brings the brand to life in digital environments, reinforcing the sense of connectivity and fluidity.
"The team delivered a brand identity that perfectly captures our vision for a multi-chain future. Their ability to translate complex technical concepts into clear, compelling visuals has been invaluable in helping us communicate our mission."
James Moreau
Head of Marketing, ZetaChain
