An identity built for winners
Gong is the leading revenue intelligence platform, helping revenue teams make decisions based on data rather than opinions. As they experienced rapid growth and expanded their product offerings, they needed a brand identity that would reflect their innovative approach and position them as industry leaders.
We partnered with Gong to create a brand identity that would communicate their commitment to helping sales teams win, while also conveying their data-driven approach and user-friendly platform.
The result is a bold, distinctive brand that stands out in the B2B SaaS space, with a visual language that balances technical expertise with approachability and energy.
Project Details
Client
Gong
Industry
SaaS / Revenue Intelligence
Services
- Brand Strategy
- Brand Identity
- Digital Experience
- Motion Design
- Brand Guidelines
Year
2023
Crafting a distinct brand experience
Over the course of the project, we designed a brand system, logo animation, website design and key product screens. Working together, all these elements result in a truly celebratory brand experience that pays testament to the excitement and energy that Gong imbues in its space.
A winning strategy
We worked closely with Gong to develop a brand strategy that would position them as the leader in revenue intelligence. The strategy focused on their ability to help sales teams win through data-driven insights, coaching, and collaboration.
Results
40%
Increase in brand recognition
35%
Growth in customer acquisition
50%
Increase in website engagement
"The team at Tecllo delivered a brand identity that perfectly captures our mission to help sales teams win. Their strategic approach and attention to detail has transformed how we communicate our value proposition and connect with our customers."
Amit Bendov
CEO, Gong
