Defining a new spirit and brand identity for security and compliance pioneers Vanta
Vanta is a leading security and compliance automation platform that helps companies build trust with their customers. As they expanded their product offerings and entered new markets, they needed a brand identity that would reflect their innovative approach and position them as industry leaders.
We partnered with Vanta to create a brand identity that would communicate their commitment to security, compliance, and trust, while also conveying their forward-thinking approach and user-friendly platform.
The result is a bold, distinctive brand that stands out in the security and compliance space, with a visual language that balances technical expertise with approachability and innovation.
Project Details
Client
Vanta
Industry
Security & Compliance / SaaS
Services
- Brand Strategy
- Brand Identity
- Digital Experience
- Motion Design
- Brand Guidelines
Year
2023
An elevating brand story
We partnered to define and create a fresh brand story, look and feel that reflects their unique personality and standing, repositioning and elevating them as customer-centric partners for the entire security journey.
Ilma the llama takes centre stage
Identifying a genuine warmth, quirkiness and edge to Vanta, we focused on bringing relevance, expression and intent to their existing mascot and put Ilma the llama at the heart of the new brand. To convey Vanta's vitality and playfulness, we built a more vibrant colour palette and components, while our type choices, a combination of formal sans serif and expressive serif, reflected their voice in the industry.
A standout personality
Ultimately, by clashing the seemingly random and absurd with the corporate world of cloud security, Ilma acts as an appealing and refreshing antidote in a buttoned-up industry. And that self-confidence and personality now set Vanta apart as the most industry-trusted and human-focused security and compliance partner.
"The team at Tecllo delivered a brand identity that perfectly captures our vision for the future of security and compliance. Their strategic approach and attention to detail has transformed how we communicate our value proposition and connect with our customers."
Christina Cacioppo
CEO, Vanta
